Privacy policy

This Privacy Policy explains how Curveture (“Curveture,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website, make a purchase, or otherwise interact with us online or offline.

By accessing or using our website (the “Site”), you agree that you have read, understood, and consent to the practices described in this Privacy Policy. If you do not agree, please do not access the Site or use our services.


1. Overview and Scope

This Privacy Policy applies to all information collected through our website, social media platforms, third-party integrations, or other online services operated by Curveture, as well as communications such as emails, text messages, or digital forms.

Our Site is hosted and operated from within the United States of America and governed by the laws of the State of Utah. By submitting your personal information to us, you consent to its transfer and processing within the United States, subject to applicable U.S. federal and Utah state laws.

We may update this Privacy Policy periodically. Your continued use of our Site after any update constitutes acceptance of the revised Policy.


2. Information We Collect

We collect information to provide better products, enhance your shopping experience, and operate our business effectively.

(a) Information You Provide Directly

When you interact with our Site or make a purchase, you may provide:

    • Personal identifiers (name, email address, phone number, mailing or billing address)

    • Account details (username, password, communication preferences)

    • Order information (items purchased, payment method, shipping address)

    • Customer service interactions (feedback, reviews, or inquiries)

    • Demographic or preference data (age, size preferences, product interests)

(b) Automatically Collected Information

We automatically collect certain information through cookies and similar technologies, including:

    • IP address and device identifiers

    • Browser type, operating system, and access times

    • Pages viewed, referring URLs, and click behavior

    • General geolocation data (e.g., city, region)

    • Session and shopping cart activity

This data helps us analyze trends, secure our systems, and improve performance and marketing.

 

(c) Information from Third Parties

We may receive information from:

    • Payment processors or service providers (e.g., PayPal, Stripe)

    • Social media networks if you interact with our pages or ads

    • Advertising and analytics partners (e.g., Google Analytics, Meta Pixel)

    • Publicly available databases or data enrichment partners

 

3. Use of Information

We use your information to:

  • Process and fulfill purchases, returns, and exchanges

  • Communicate with you about your orders, account, or customer support inquiries

  • Improve our products, services, and website experience

  • Send marketing communications, promotions, and newsletters (where permitted)

  • Personalize your shopping experience and product recommendations

  • Protect our Site and users against fraud or misuse

  • Comply with applicable laws and enforce our terms of service

You may opt out of promotional emails at any time by clicking “Unsubscribe” or contacting us directly.


4. How We Share Information

We do not sell your personal information. We may share it only as follows:

(a) Service Providers

With trusted third parties who perform services on our behalf, including:

    • Payment processing

    • Shipping and logistics

    • Website hosting and IT support

    • Email marketing and advertising

    • Analytics and customer support tools

These providers are contractually obligated to protect your data and use it only for the agreed-upon purposes.

 

(b) Legal and Compliance

We may disclose your information:

    • To comply with legal obligations, subpoenas, or court orders

    • To cooperate with law enforcement or regulatory authorities

    • To protect our rights, privacy, safety, or property, and that of our users


(c) Business Transfers

In the event of a merger, acquisition, sale, or bankruptcy, your data may be transferred to the acquiring entity, subject to the same protections described here.

We use cookies, pixels, and similar tracking tools to enhance user experience, analyze traffic, and measure marketing performance.

Types of cookies we use include:

    • Essential cookies – for security and cart functionalit

    • Analytics cookies – to understand usage patterns (e.g., Google Analytics)

    • Marketing cookies – to deliver ads relevant to your interests

You can manage or disable cookies in your browser settings. Note that disabling cookies may limit website functionality.


6. Google Analytics & Advertising

We use Google Analytics and similar tools to collect anonymized traffic and interaction data. Google may use this data to contextualize and personalize ads. You can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

We may also participate in retargeting and behavioral advertising through platforms like Google Ads, Meta, or TikTok. These services use cookies or pixels to display ads based on your past browsing behavior.

You can adjust ad personalization settings in your respective platform accounts.


7. Data Retention

We retain your information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When information is no longer needed, it is securely deleted or anonymized.


8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information against loss, misuse, or unauthorized access. However, no transmission of data over the internet or electronic storage system is completely secure. You share information with us at your own risk.


9. Third-Party Links and Integrations

Our Site may link to external websites, apps, or plugins operated by third parties. We are not responsible for their content, privacy practices, or security. We encourage you to review the privacy policies of any external sites you visit.


10. International Users

Curveture is based in the United States and does not actively market outside the U.S. If you access our Site from outside the country, you acknowledge that your data will be processed in accordance with U.S. laws, which may differ from your local data protection standards.

 

11. Changes to This Policy

We may modify this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Significant changes will be communicated via email or prominent notice on our Site.

 

12. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, you can contact us at:

Curveture
 Email: privacy@curveture.com
 Address: 1394 N Freedom Blvd Provo, UT 84606
 Phone:  (801) 358-1770